Main Content
Guiding People Home.
The Coldwell Banker® brand is the North Star of the real estate industry, guiding people to the homes of their dreams for 119 years.
Marketing
01
Digital MarketingOur comprehensive, full circle approach applies the ideal combination of marketing elements and strategies - to promote your property effectively and to the right audience.
- We provide beautiful high-quality photography.
- Heavy promotion of your property on social media to generate buzz and attract attention.
- Detailing your property's critical selling points and posting multiple photos on the most visited real estate websites in the world.
- COLDWELLBANKER.COM
- HOMEFINDER.COM
- HOMES.COM®
- HOTPADS.COM
- REALTOR.COM®
- TRULIA.COM
- ZILLOW.COM
02
Advertising#1 Rated Real Estate Advertising
- Ranked the #1 Most Useful Tool in real estate*, Move Meter® is showcased in our football season ad campaigns.
- Leverage from top-rated national network advertising that connect with viewers through the most recognized name in real estate.
- Our ad-campaigns drive more traffic to our website - and your property listing.
September 2023 Ace Metrix Consumer Survey
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AGENTS' NETWORKThe Coldwell Banker® leadership team and network of agents are an authoritative voice in real estate.
The Coldwell Banker brand was mentioned an average of 131 times a day in the news in 2024, reaching 4.2 billion consumers*.
Consistent appearance on news outlets like The Wall Street Journal, The New York Time, Yahoo Finance, Robb Report, Fast Company, Forbes, and CBS News.
Cision, amedia monitoring company, 2024
877M+ MEDIA IMPRESSIONS
Strategies
01 PRICING STRATEGIES
Using comparative market analysis (CMA) we develop a competitive pricing strategy that signals your home's value and generates buyer excitement.
Using data from multiple listing services based on buyer and seller activity in your area, we provide an ideal listing price for your home that’s competitive and appeals to buyers.
- Comparable properties in your area that recently sold
- Comparable properties in your area that failed to sell
- Pending sales in your area
- Comparable active listings in your area
By considering market factors and local competition, we thoroughly assess your home and suggest an optimal price from the start to generate the most activity from real estate agents and buyers.
02 NEGOTIATION STRATEGIES
To get the most out of your homesale - and avoid putting yourself at a disadvantage - you need an agent who knows how to negotiate.
Whether to offer compensation to a buyer’s agent, and the amount of compensation you may decide to offer, is purely your choice. There is no legal or other obligation to offer such compensation.
You have offered to pay the commission due to the buyer’s agent. In this case, the commission obligation will be paid by you out of the funds paid to purchase your home.
You have offered compensation consisting of only a portion of the commission due to the buyer’s agent. This would require the buyer to pay any portion of the commission not paid by you. Alternatively, the buyer could condition the purchase offer on you paying the full commission obligation.
You have not offered to pay any portion of the commission owed to the buyer’s agent. In this case, the buyer can include a requirement that you pay the commission obligation as part of the offer made on your property.
You do not agree to pay the buyer’s agent commission, in which case the buyer would be responsible for the commission.
PROVEN.
POWERFUL.
PERSONAL.
In 2024, the Coldwell Banker® brand closed $243 billion in sales volume*. We are committed to empowering agents with innovative technology, strategic marketing and powerful network to market your home in the best possible way.
A history of success
How powerful is the Coldwell Banker® brand?
Affiliated agents handled 464,950 transaction sides in the U.S. in 2024*. In fact, we've guided more homebuyers and sellers than any other company in the history of America**.
*Based on Coldwell Banker Financial Data as of 12/31/2024.
**Based on the 119-year history of the Coldwell Banker® brand and transaction longevity compared to other national real estate brands.
Responsible Business
Feel good knowing that you're doing business with a brand that promotes and supports an ethical, equitable future in real estate.
The Coldwell Banker® brand is the only company to be a Women's Choice Award® winner eight years in a row, with 9 out of 10 female customers highly recommending the brand to others.
Our employees and affiliated agents are proud to be associated with a company that has developed an Inclusive Ownership Program - giving underrepresented communities opportunities to break out in the industry.
Sell With us
Your home and your home sale needs are one of a kind. Using the unmatched resources of the Coldwell Banker® brand, we are committed to your complete satisfaction, and will represent your interests with the utmost care, honesty, integrity and discretion.